1. Adhere to the values of honesty, courage, fairness, balance, independence, credibility and diversity, giving no priority to commercial or political over professional consideration.

2. Treat everyone with due respect and address every issue with due attention to present a clear, factual and accurate picture while giving full consideration to individual privacies and public decorum.

3. Endeavour to get to the truth and declare it in a manner that leaves no doubt about its validity and accuracy.

4. Present the diverse points of view and opinions without bias and partiality.

5. Acknowledge a mistake when it occurs, promptly correct it and ensure it does not recur.

6. Recognise diversity in human societies with all their races, cultures and beliefs and their values and intrinsic individualities so as to present an unbiased and faithful reflection of them.

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